Situated in the borough of Kensington and Chelsea, Notting Hill is famed for its annual Caribbean carnival, Portobello Market and rich artistic and cultural heritage. In the 1970s the area was London’s Bohemian hub - Jimi Hendrix wrote Purple Haze in Westbourne Grove.Today, it continues to attract business with a creative flair, including those operating in the fashion and design sectors. But it’s also home to finance businesses that want to benefit from a prestigious London address without having to pay West End desk rates. Naturally, there’s plenty to enjoy outside of the office. You can spend an afternoon exploring the antiques at Portobello Road Market or pop into The Travel Bookshop, which was made famous by the film Notting Hill featuring Julia Roberts and Hugh Grant.